Case Study: Scottish Salmon

The Challenge

The Scottish Salmon Producers' Organisation (SSPO) is the trade association for the salmon farming industry.

With 95% of the tonnage of Scottish salmon production in its membership, SSPO represents the industry in political, regulatory, technical and media matters.

Jump have been working with SSPO since 2007. Originally developing a new brand identity for them, we have subsequently produced a range of on and offline corporate communications materials, from annual reports to advertorials.

The Solution

A strong, vibrant, instantly recognizable visual identity which reinforces the vital work of this organization.

Build brand equity and engagement with a consistent look and feel to all communications.

The Results

An ongoing relationship with a fantastic client. Spring 2010 saw us on location in the Highlands and Islands, shooting images for the latest annual report, visiting some of the member businesses and tasting some of their wares. A tough job but someone's got to do it!