Case Study: SBC

The Challenge

Scottish Business in the Community is one of the Prince's Charities in Scotland, it is the only organisation supporting and challenging its private sector members and its partners to improve their impacts in the workplace, marketplace, community and environment.

With multiple initiatives, partners and a parent body in Business in the Community, SBC's identity was becoming confused and fragmented.

Jump has been tasked with gradually bringing a more consistent look and feel across a range of projects, initiatives and items.

The Solution

A complete rationalisation of the existing typography, colour palette and graphic elements.

Creation of a revised brand style guide to bring consistency and to better reflect the personality of this dynamic, complex organisation, which incorporated :

• A secondary colour palette
• A range of graphic icons
• Rationalisation of typography

The Results

SBC love the new identity, and are looking forward to seeing it further developed across future projects.

The team has commented that they feel a renewed energy and pride in taking their work out to members, stakeholders and the public.