Case Study: Retail Rocks

The Challenge

Retail Rocks is a retail-led regeneration initiative.

The pilot project is being launched by Aberdeen City Council in the Torry area, following a successful application to the Scottish Government's Town Centre Regeneration Fund.

Jump were tasked with developing the brand identity and all marketing materials.

The Solution

Retail Rocks is a high impact project, regenerating communities and transforming lives.

Jump developed a brand identity and range of marketing materials which would reflect and facilitate this process.

The scheme must engage and excite people for whom running their own business is a totally alien concept.

The identity and messages developed are deliberately distanced from other, generally public sector, enterprise and entrepreneur initiatives.

The Results

Whilst still in pre-launch phase, the project has generated huge amounts of interest from press and public alike.

We are already in discussions with other potential locations.