Case Study: BB's

The Challenge

To enhance in-restaurant experience and promote overall 'kids offering' at 200+ BB's outlets in the UK & Ireland.

Manage and oversee kids merchandising development, from conceptual stage through to production and delivery.

The Solution

Recommendation and negotiation of an exclusive 2-year partnership with the Mr. Men and Little Miss brand.

Production of multiple kid-friendly and product/license-focused POP items; promote the new kids' offering in-store (this included window clings, tent cards, mealboxes, posters, balloons, activity books).

Activation of experiential activity in shopping malls across UK, to raise further awareness of the offering. Including the chance to meet a life-size Mr. Bump at stores; taking part in arts/crafts activities and receiving Mr. Men giveaways.

The Results

YOY sales figures (from three month launch period) speak volumes:

- Mar/Apr 08 vs Mar/Apr 09 - May 08 vs May 09 - June 08 vs June 09

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19% uplift 6% uplift 53% uplift