Advertising

AIDA - an opera by Verdi or an acronym of the four key stages of the sales process as first proposed by Edward Kellogg Strong in his ground-breaking 1925 text "The Psychology of Selling"? The more cultured amongst you (or the ones who just went on Google) will realise that it's both, but we're really only interested in the latter. Good advertising Arrests, Informs, creates Desire and makes consumers Act. In today's complicated, competitive media environment these principles are more important than ever. Jump creates campaigns which tick all these boxes, and then some. The results speak for themselves. Effective, visually exciting campaigns, which generate revenue for our clients.